X-Ray Vision Carrots: Study Shows Kids Like Veggies with Funny Names

March 04, 2009

By Mark Bishop, Deputy Director

New research shows that kids like veggies with super hero powers!  According to a recent MSNBC article:

In a new study, 186 4-year-olds were given regular carrots and, on other lunch days, they were given the same vegetables renamed X-ray Vision Carrots. On the latter days, they ate nearly twice as many. . . Children continued to eat about 50 percent more carrots even on the days when they were no longer labeled as anything special.

This is great news. We're going to start seeing Super Duper Spinach, Captain Cauliflower and Boogie Broccoli in my house soon.